AI visibility check
By Vishal · Published 13 October 2026
AI visibility is whether an AI assistant names your brand when someone asks it for a recommendation in your category. You measure it with a prompt panel: ten buyer questions, run in Google AI Mode, ChatGPT, Perplexity and Gemini, scored on whether you are mentioned, cited, and which competitors appear instead. The method below takes 15 minutes and costs nothing.
Build your prompt panel
Enter your category and city; we draft ten prompts in the shape buyers actually use, plus the scoring sheet. Copy them into each engine.
Run each prompt in a fresh chat in Google AI Mode, ChatGPT (search on), Perplexity and Gemini. Mark mentioned / cited / competitors named in the sheet.
Why this matters now
Since 2025 a growing share of buying research happens inside an answer, not a results page. Google's own guidance says AI Overviews and AI Mode use the same ranking signals as classic search, but they run several related searches for one question and pull a wider, more diverse set of sources — so a page that ranks #3 can be left out while a more specific page from a smaller site gets cited. In our tracking, only a fraction of AI Overview citations come from the organic top ten. Rankings and citations are now two separate numbers, and most businesses only measure one.
The 15-minute method
- Write ten buyer prompts. Questions a buyer asks before choosing — "best X for Y in India", "X vs Y", "is X worth it", "how to choose an X", "X near me". Never your brand name; you are testing unaided recall.
- Run each prompt in four engines — Google AI Mode, ChatGPT with search, Perplexity, Gemini. Fresh chat each time; logged-out where possible, because personalisation skews results.
- Record four things per answer: mentioned (yes/no), cited with a link (yes/no), which page of yours, and up to three competitors named.
- Compute citation share per engine: prompts where you are cited ÷ ten. Also note the "share of voice": how often each competitor appears across all forty answers.
- Repeat monthly with the same prompts. Movement in this number tells you whether your content and entity work are landing.
What moves the number
- Pages that answer the exact prompt, with the answer in the first 60 words and the sub-questions as their own sections. Engines lift self-contained passages.
- A named expert and an about page with credentials and consistent profiles elsewhere (LinkedIn, directories, press). Engines trust entities they can corroborate.
- Original evidence — tests, data, photos, pricing you actually publish. Rewrites of other people's content do not get cited over the original.
- Mentions off your site — Reddit threads, reviews, comparison articles, podcasts. Recommendation engines weight what others say about you more than what you say.
- Crawlability for AI bots — GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot allowed in robots.txt; content in HTML, not behind JavaScript; Search Console's generative AI control left on Include.
We run this panel at scale — 200 Indian brands across ten sectors — in the India AI Visibility Index, and for your own brand as part of the GEO audit.
Find out if AI search mentions you at all
We check your brand across Google AI Overviews, AI Mode, ChatGPT and Perplexity and tell you what to change. Part of the Pro audit, ₹5,999.